Purpose
This project exists to explain ingredients in clear, neutral, plain language. Its purpose is understanding — not persuasion, fear, or reassurance.
INGREDIENTS
—explained
Project Core Principles
The foundation that defines how this project works — and what it will never become.
Neutrality — No Verdicts
This platform does not label ingredients as good, bad, safe, or dangerous. Only facts, context, regulation, and known concerns are presented — without conclusions.
Educational Use Only
All information is provided strictly for educational purposes. Nothing on this platform constitutes medical, dietary, or professional advice.
Free Access to Core Knowledge
The core knowledge base of this project will always remain free. No ingredient explanations, research summaries, or factual data will ever be locked behind a paywall.
Paid Features Philosophy
Paid features may exist only to improve usability, navigation, or convenience. Payment will never be required to access knowledge itself.
No Advertising
This project will never contain advertisements. The project itself will not engage in paid advertising or sponsored promotion.
No Industry Influence
No manufacturers, brands, or industries may influence content. Information will never be altered, suppressed, or framed for funding or partnerships.
Source Transparency
Whenever possible, information is based on publicly available regulatory and scientific sources such as FDA, EFSA, WHO, and peer-reviewed publications.
Context Over Absolutes
Ingredients are discussed within context: usage, regulation, exposure frequency, and typical consumption patterns.
No Personalized Risk Claims
This platform does not assess individual risk or personal health outcomes. Users interpret information based on their own circumstances.
Human-Centered Design
Clarity for people comes before optimization for algorithms. Search optimization exists only to help people find information — not to manipulate behavior.
Longevity of Principles
Scientific understanding may evolve. These principles do not.